Our Leadership
Smash Franchise Partners, LLC is the franchisor for the Smash My Trash® brand. Our executive team brings decades of leadership experience to the company. With diverse backgrounds and proven track records of success, we are well positioned to keep Smash My Trash at the forefront of disrupting the waste industry.
Justin Haskin
Chief Executive Officer
Justin Haskin is the Founder and Chief Executive Officer of Smash Franchise Partners. He formed Smash My Trash in 2015, and formed Smash Franchise Partners in 2018. Mr. Haskin has more than 20 years of experience in the institutional investment management industry. Mr. Haskin has an undergraduate degree from Macalester College, and an MBA and Master’s of Finance from the Kelley School of Business at Indiana University.
Brian Reeve, CPA
Chief Financial Officer &
Chief Operations Officer
Brian Reeve is Chief Financial Officer & Chief Operating Officer for Smash Franchise Partners. He joined the company in June 2021 and leads the finance and technology teams. Prior to Smash Franchise Partners, Mr. Reeve served as CFO for Hotel Capital, LLC, a private equity hospitality investment bank. He has also held leading financial roles for HDG Mansur, Citimark, Lauth Property Group, and The Pritsker Corporation. Mr. Reeve has a BA from the Kelley School of Business at Indiana University.
Chuck Adams
Chief Revenue Officer
Chuck Adams is Chief Revenue Officer for Smash Franchise Partners. He joined the company in September 2021. Mr. Adams has 30 years of experience as an entrepreneur and sales leader for companies ranging from dot.com startups to hyper-growth SMBS and Fortune 50 companies. Previously, he was SVP of Sales for High Level Marketing, a 100-person Google Premier Partner digital agency. He also owns several Smash My Trash franchises. Mr. Adams has a BS from the University of Alabama.
Paul Nejezchleb
Vice President of Operations
Paul Nejezchleb is Vice President of Operations. He joined the company in January 2021 and leads business operations in multiple states. Mr. Nejezchleb has more than 20 years of experience in the recycling and waste management industries. Prior to Smash, he held leadership and managerial roles with Mervis Industries and Heritage Interactive Services. Mr. Nejezchleb has a BS from Miami University of Ohio.
Hugh Lee
Vice President of National Sales
Hugh Lee is Vice President of National Sales for Smash Franchise Partners. He joined the company in September 2021. Mr. Lee is a top-producing sales leader with 23 years of sustained sales and management experience across a diverse set of organizations. Previously, he held sales leadership roles at Viincari, PeriGen Electronic Fetal Monitoring, and GE Healthcare. He is also an owner of a Smash My Trash franchise. Mr. Lee has an MBA and a BS from the University of Alabama.
John Loveys
Vice President of National Sales
John Loveys is Vice President of National Sales for Smash Franchise Partners. He joined the company in April 2022. Mr. Loveys has more than 25 years of experience as a corporate executive, entrepreneur, and sales leader. Prior to Smash Franchise Partners, he served as President & CEO of CleanSlate, VP of Sales for Preferred Partner, and a sales executive for IBM. Mr. Loveys has a BS from McMaster University.
Our Core Values
These values represent the Smash Franchise Partners, LLC team’s fundamental beliefs and principles. They are the foundation of our company’s culture and guide what we stand for, how we operate, and how we serve our franchise community.
Purpose
At Smash Franchise Partners we seek to fulfill God’s Will in all we do. We strive to maximize our gifts and talents through servant leadership and a relentless pursuit of innovation. We are a beacon for those who find meaning in achievement and testing their limits, all in service to the Lord.
Innovation
We are a group of ordinary people building an extraordinary company. Innovation is at the core of everything we do; our pursuit of achievement drives our mission. We embrace risk, test our limits, and make our mistakes at full speed. God blessed each of us with unique talents, creativity, and ingenuity; it is incumbent upon us to maximize these gifts in service to others.
Accountability
Building an extraordinary company is only possible with an extraordinary team. Accountability is the glue that aligns our team with the commitment to each other and the fulfillment of our mission and our individual goals. Regardless of tenure or title, each of us owes our best to our team, our franchise owners, and our future. Resourcefulness is the hallmark of excellence; our only limits are self-imposed.
Alignment
Alignment gives direction and magnitude to our core values. Success in its purest form results from understanding, embracing, and aligning our interests and our actions with the motivations and goals of our customers, our employees, and our partners.
Our Mission
To fundamentally transform the commercial waste management industry by redefining the business model to align with our customers’ interests, and significantly reduce waste processing costs while pursuing genuine environmental stewardship.
Hundreds of locations that serve thousands of business clients across 40 states.
Own a Smash My Trash Franchise
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This website and the franchise sales information contained herein do not constitute an offer to sell a franchise. The offer to sell a franchise can only be made through the delivery of a franchise disclosure document. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. Moreover, we will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the franchise disclosure document to the prospective franchisee in compliance with applicable law. RESIDENTS OF NEW YORK: This advertisement is not an offering. An offering can only be made by a franchise disclosure document filed with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law of the State of New York. RESIDENTS OF MINNESOTA: MN Franchise Registration Number F-10336.
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