Our Leadership

Smash Franchise Partners, LLC is the franchisor for the Smash My Trash® brand. Our executive team brings decades of leadership experience to the company. With diverse backgrounds and proven track records of success, we are well positioned to keep Smash My Trash at the forefront of disrupting the waste industry.

Dave Cernich

Vice President, Franchise Sales

David Cernich is the Vice President of Franchise Sales for Smash Franchise Partners. He joined the company in April 2023 and leads the franchise sales team. Prior to Smash Franchise Partners, David spent seven years in leadership roles heading up franchise sales for leading real estate brands at Anywhere Real Estate group, including The Corcoran Group, Better Homes and Gardens, and Coldwell Banker. Previously he was the head of sales for the industrial maintenance franchising company TEGG Corp. Mr. Cernich has a BA Degree from the University of Mount Union.

Brian Reeve, CPA

Chief Financial Officer

Brian Reeve is Chief Financial Officer for Smash Franchise Partners. He joined the company in June 2021 and leads the finance and technology teams. Prior to Smash Franchise Partners, Mr. Reeve served as CFO for Hotel Capital, LLC, a private equity hospitality investment bank. He has also held leading financial roles for HDG Mansur, Citimark, Lauth Property Group, and The Pritsker Corporation. Mr. Reeve has a BA from the Kelley School of Business at Indiana University.

Jer Dunlap

Chief Political Affairs & Communications Officer

Jer Dunlap is Chief Political Affairs & Communications Officer for Smash Franchise Partners. He joined the company in May 2021 and leads the Public Relations, Learning & Development, and Field Support teams. Prior to Smash Franchise Partners, Mr. Dunlap was President of Whole Training Solutions. He also served as lead trainer for Baker Communications Institute. Mr. Dunlap has a BS from Cedarville University.

Paul Nejezchleb

Vice President of Operations

Paul Nejezchleb is Vice President of Operations. He joined the company in January 2021 and leads business operations in multiple states. Mr. Nejezchleb has more than 20 years of experience in the recycling and waste management industries. Prior to Smash, he held leadership and managerial roles with Mervis Industries and Heritage Interactive Services. Mr. Nejezchleb has a BS from Miami University of Ohio.

Chuck Adams

Vice President of National Sales

Chuck Adams is Vice President of National Sales for Smash Franchise Partners. He joined the company in September 2021. Mr. Adams has 30 years of experience as an entrepreneur and sales leader for companies ranging from dot.com startups to hyper-growth SMBS and Fortune 50 companies. Previously, he was SVP of Sales for High Level Marketing, a 100-person Google Premier Partner digital agency. He also owns several Smash My Trash franchises. Mr. Adams has a BS from the University of Alabama.

Hugh Lee

Vice President of National Sales

Hugh Lee is Vice President of National Sales for Smash Franchise Partners. He joined the company in September 2021. Mr. Lee is a top-producing sales leader with 23 years of sustained sales and management experience across a diverse set of organizations. Previously, he held sales leadership roles at Viincari, PeriGen Electronic Fetal Monitoring, and GE Healthcare. He is also an owner of a Smash My Trash franchise. Mr. Lee has an MBA and a BS from the University of Alabama.

John Loveys

Vice President of National Sales

John Loveys is Vice President of National Sales for Smash Franchise Partners. He joined the company in April 2022. Mr. Loveys has more than 25 years of experience as a corporate executive, entrepreneur, and sales leader. Prior to Smash Franchise Partners, he served as President & CEO of CleanSlate, VP of Sales for Preferred Partner, and a sales executive for IBM. Mr. Loveys has a BS from McMaster University.

Kara Garcia

Director of Learning and Development

Kara Garcia is Director of Learning and Development for Smash Franchise Partners. She joined the company in January 2021 and leads the learning program, working closely with the Learning team to deliver highly valued content focused on growing revenue across the enterprise. Prior to Smash Franchise Partners, Mrs. Garcia served as Director of Franchise Development for the fastest growing wellness franchise in the United States. Ms. Garcia has a BA from the University of Houston.

Dan McGill

Director of Supply Chain, Safety, and Compliance

Dan McGill is Director of Supply Chain, Safety, and Compliance for Smash Franchise Partners. He joined the company in April 2022 and leads the supply chain team as well as managing safety and compliance. Prior to Smash Franchise Partners, Mr. McGill was a small business owner in the landscaping industry and worked as a consultant with other green industry businesses. He brings a wealth of experience in business management, safety, and ability to adapt to changing economic challenges. Mr. McGill has a BS in Business Administration from IUPUI.

Our Mission

To fundamentally transform the commercial waste management industry by redefining the business model to align with our customers’ interests, and significantly reduce waste processing costs while pursuing genuine environmental stewardship.

Hundreds of locations that serve thousands of business clients across 40 states.

Own a Smash My Trash Franchise

Interested in this opportunity to own a Smash My Trash franchise? Complete this form to get started today!

This website and the franchise sales information contained herein do not constitute an offer to sell a franchise. The offer to sell a franchise can only be made through the delivery of a franchise disclosure document. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. Moreover, we will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the franchise disclosure document to the prospective franchisee in compliance with applicable law. RESIDENTS OF NEW YORK: This advertisement is not an offering. An offering can only be made by a franchise disclosure document filed with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law of the State of New York. RESIDENTS OF MINNESOTA: MN Franchise Registration Number F-10336.

Terms of Use

Privacy Policy