About us

Smash My Trash® is the leader in mobile trash compaction services, a disruptive innovation in the commercial waste management industry.

Who is Smash My Trash?

Founded in 2015 and launched into franchising in 2019, the brand has rapidly expanded to over 500 franchised territories nationwide.

This trajectory reflects both the demand for cost savings in business operations and rising pressure to adopt eco-friendly waste solutions. With a proven financial model, robust franchise support systems, and a growing customer base across manufacturing, logistics, distribution, building and construction, retail, and more, Smash My Trash® is uniquely positioned to win.

It combines measurable financial returns with a clear environmental mission, creating momentum that continues to accelerate nationwide.

Why the Brand is Necessary in the Marketplace

Traditional waste hauling is outdated and inefficient. Businesses often pay to have open-top roll-off dumpsters hauled away half full, wasting money, time, and resources.

Smash My Trash® fills this gap with a greener solution that reduces dumpster volume by up to 70%, saves customers 20% or more on hauling costs, and eliminates thousands of unnecessary garbage truck trips.

In a marketplace where a green solution adds value to the market and our cost efficiency adds value to the customer, our brand is essential.

$130B by 2026

The U.S. commercial waste management market is projected to remain large.

Why Customers Choose Smash My Trash?

Smash My Trash® positions itself as a market disruptor, savings generator, and greener solution. Its client value proposition combines increased cost savings and decreased negative environmental impact.In addition, franchisees offer superior service, positioning Smash My Trash® as a unique and attractive solution for conventional waste hauling.

Our proprietary mobile waste compaction service offers a unique innovation and a cost-effective solution in a largely inefficient waste-hauling industry. Simply put, we help eliminate the waste in waste. Our customers measure value through lower waste bills, fewer operational disruptions, and demonstrable reductions in carbon emissions. Smash My Trash® provides both immediate cost savings and long-term alignment with corporate responsibility goals.

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History of Smash My Trash

Co-Founder and CEO Justin Haskin launched Smash My Trash® in 2015, and in 2019, we started franchising.

Smash My Trash® identified and solved significant inefficiencies in commercial waste management: businesses were paying high costs for frequent dumpster hauls.

Smash My Trash® introduced a groundbreaking solution, mobile dumpster compaction, to help businesses save money, operate more efficiently, and reduce their environmental footprint.

The “Eureka” Moment: Co-Founder Justin Haskin, realized dumpsters could be compacted on-site using hydraulic rollers mounted on specialized trucks. This innovation increased dumpster capacity, cut hauling needs, and saved businesses time, money, and emissions.

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Co-Founder and CEO Justin Haskin

Meet the Leadership Team

At Smash My Trash®, our leadership team brings together deep expertise in franchise growth, operational excellence, and waste management innovation. Collectively, they guide the brand’s mission to transform commercial waste handling into a smarter, greener, and more cost-efficient industry.
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Justin Haskin

President & Chief Executive Officer
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Brian Reeve

Chief Financial Officer & Chief Operating Officer
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Chuck Adams

Chief Revenue Officer
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Paul Nejezchleb

Vice President of Operations

Key Benchmarks

  • 2015

    Smash My Trash® story begins

  • 2016

    The first location opens in Houston, TX

  • 2018 - 2019

    Rapid expansion across Texas

  • 2019

    Smash My Trash® opens its first franchise in Oklahoma

  • 2020

    Explosive growth to 67 franchised units

  • 2021 - 2023

    Strategic realignment and franchise system scaling

  • 2023 - 2024

    Enhanced franchisee dashboards, training, and marketing systems
Smash My Trash® continues to lead the way in innovative, eco-friendly waste management solutions, delivering value to customers, franchise owners, and the planet.

Past →

A bold idea to disrupt commercial waste hauling.

Present →

A network of 500+ franchised territories supported by scalable systems and technology.

Future →

Continued growth fueled by innovation, cost savings, sustainability, and a proven franchise model in the waste management industry.
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Training and Support

Before opening, the Principal Executive and General Manager will be trained.

Training is conducted in a combination of in-person classroom sessions, virtual, and in-field training at designated locations. Topics include sales and revenue generation, territory planning, staffing, logistics, customer service, banking, payroll, financial management, and field.

Ongoing support

Smash My Trash® offers ongoing and continued learning opportunities and support in all functional areas of business.
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What makes a good territory?

  1. Population density: Around 200,000 people per territory.
  2. Demographics: A mix of industrial, commercial, and construction customers that need large-scale waste hauling and compaction services.
  3. Commercial characteristics: Sufficient local businesses that generate the type of waste Smash My Trash is designed to handle.

We operate in hundreds of territories across the United States. Click here to see where franchisees currently operate

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Smash My Trash® offers franchisees protected territories.
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Profile of a successful franchisee

  • What are the qualifications of a successful franchisee?
  • What buyer profiles have traditionally worked well for the brand (ex General Contractors)
  • What are the minimum requirements?
  • What does it take to win as a franchisee?